What makes a venue special? Really special? I’ve asked around and these were some of the descriptive words that caught my attention …

#comfortable
#retreat
#food
#warm
#cozy
#company
#inviting
#friendly
#excellent service
#beauty
#special
#farm
#space
#simplistic
#in the moment fun
#no worries
#with it
#professional

I’ve seen many venues, and organized many events and I’ll choose the following words to describe my favourate experiences:

#heart
#light
#unique
#different
#vintage
#memories
#open to new suggestions
#without pretense
#a venue with a story
#authentic

Whatever your choice of words, I strongly believe a great venue is authentic and has a story.

The Cambridge dictionary describes authentic as real, true, or what people say it is, of undisputed origin and not a copy, genuine.

Story is described as an account of past events in someone’s life or in the development of something. A narrative experience.

Stories connect us, make us belief in something or someone, motivates us and bring us together.

A venue therefore, with an authentic story is a special experience. It’s all about why the owner chose this specific place and space, the story, the heritage, the history behind it. The why they care to share their special space with others. The willingness to give a peep into their hearts. It’s about their passion for beautiful spaces and hospitality, the why they get out of bed every morning. It’s about what matters to others. It’s not about making money. (Revenues, profits, salaries and other monetary measurements are simply results of what they do.) It’s about their contribution to impact and serve others. It’s about inspiring clients with what they have to give and what they are willing to share. It’s about who the team really is, behind the scenes. What they stand for and why they do what they do. It’s about connecting us with what they do, and making it special. Bringing us together.

A great venue is a space with heart. A space which embrace. Full of friendliness and beauty. Simplistic and without worries. Light, unique and different. No pretense. Comfortable and with memory making abilities. A space where excellence and professionalism comes naturally, because the venue team is proud to be part of the authentic story.

A venue may be retreat or not. It may be vintage or not. It may by new or not, it may by well-known or not. It can be anywhere or any place where it suits you. But it has to have a story.

I choose a venue with a story.